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Pharmacy Leaders Podcast: Inspiring Leadership Interviews

Feb 7, 2018

The Healthcare Marketing Network's Janine Kelbach, BSN, RNC-OB is a nurse entrepreneur with experience as a freelance writer, virtual assistant, and business coach who talks about the successful home based business. 

She helps solopreneurs / entrepreneurs with her proactive, diverse virtual assistant skills. She keeps executives and business owners organized, prioritized, and less stressed and helps develop automated systems for their work and work on the tasks that help move the business forward.      

She also helps the beginner or established writer build their freelance writing business like I did (from $o to 5 figures on a very part-time basis in one year). 

If you want to join the Healthcare Marketing Network Facebook Group Click Here 

If you want to join the Healthcare Marketing Network Membership Site Click Here 

Interested in Business Coaching for Writers? Click Here

Full Transcript

welcome to the pharmacy leaders podcast
with your host Tony Guerra the pharmacy
leaders podcast is a member of the
pharmacy podcast network with interviews
and advice on building your professional
network brand and a purposeful second
income from students residents and
innovative professionals
welcome to the pharmacy leaders podcast
today I have Jeannine Kalbach and maybe
Carole Bush will be joining us they are
both from the healthcare marketing
Network it's a vibrant global community
of freelance healthcare writers authors
and communication creatives I wanted to
bring them on to talk about another
possible source of income for
pharmacists and health professionals so
Janine welcome to the pharmacy leaders
podcast thank you Tony
well I had you on an earlier episode on
the pharmacy future leaders and and I
wanted to bring you back in because
what's happening now is we're going to
have a lot of pharmacy people that are
graduating and they're going to be a
number of them are going to graduate
with some enormous debt loads and
they're really going to want to
accelerate paying down their debt but
also it there's a good feeling with
having an additional income as not just
having one revenue stream can you first
tell us a little bit about how you
combined the variable income of writing
with your job as a nurse
okay sure I am started nursing back in
2006 and I was working full-time and
then a lot of nurses we worked 12-hour
shifts so we work like three days a week
a lot of us end up getting PRN jobs so I
was doing a peer and jab meaning you
know a job that you don't always work
and you know it's kind of on the side I
was doing that for a little while but
then I really enjoyed writing and I
researched it a little bit more and
realized that freelance writing ways a
career for people and that you could do
it as a PRN job so it gave me the
flexibility and a little bit of freedom
out of the hospital and to be home with
the kids
so that's kind of how I got started and
that's how that's what I really like it
it's it's very nice not to have to put
all my eggs in one basket if you will
well but before people hang up on us
when you say I like writing and they
immediately say well I don't like they I
think there's a misconception that you
have to have three degrees in English
along with your nursing degree to be a
writer can you tell me a little bit
about your background in writing or lack
of background and then how you kind of
became a writer kind of by doing so
that's exactly the lack of background is
where I come from I enjoyed writing and
when I say that I don't like technical
writing I don't like I used to like
writing like poetry and stuff in high
school way back then and then I just
enjoyed writing in general I liked
communicating with people that way and
teaching I really enjoy teaching
patients and teaching fellow nurses and
and that kind of got me started into
writing in general it was more patient
education things and I specialized in
labor and delivery so it was a lot of
pregnancy and women's health topics
which are very enjoyable for me to write
about so this is really just writing
about what you know it's not yes it's
not doing it you might do some research
but you're not doing MLA style or APA
style and going and getting all of these
sources and kind of making up your own
thing who tells you what to write or how
do you get to write what you want to
write so it kind of depends on the
client that you land in a sense like
recently I wrote an article for a local
magazine around here I'm from Cleveland
Ohio so in Northeast Ohio is called
Northeast Ohio Parent Magazine and I
found the editor online it was a quick
search and I saw the magazine out in the
community and I was like oh you don't
think cool look right for this and I
submitted a couple what we call pitches
and the pitches which okay when I was
first writing I was like I don't even
know what a pitch is because I had to
like research that a little bit in the
beginning but basically what
pitches is a few sentences about a topic
you'd like to write about so something
you know about what to expect when you
have a c-section you know what people
what the nurses want you to know because
a lot of people don't know that so I
pitch this idea to the editor and she
liked the idea and she may or may not
have you know given me more to write
about but I said you know here's ten
tips I think would be helpful and then
she said go ahead and write up so they
and I said well do you pay your
contributing writers oh yeah we pay so
then you know that's how it becomes an
income stream and it was very it was
very fun to write and it's it's just a
cool way to use your brain outside of
the hospital so a big issue I think is
after we kind of get out of nursing
school pharmacy school medical school we
kind of go to get our job and we lose
our community that we had all through
those years how have you rebuilt a
community around writing so I was first
starting writing a no idea what I was
doing because like I said I even know
what a pitch was so when I was searching
healthcare writers the same kind of
kept coming around my feed and in the
Google search that I did and one of
those people was my friend Carole Bush
and this was well well I'm into my
career a little bit I started officially
writing in 2015 as my business but I am
met with her in 2016 in an August and I
actually found her on Twitter and we
connected over on LinkedIn so those
social communities online is kind of
where I found my little tribe now I have
people from all over but one of my
friends are in Alaska we have people in
New Jersey Pennsylvania next door to me
you know from Ohio but you do you you
kind of find people and and we're so
everybody that I've ever networks with
in a sense has been so gracious with
information so they have helped me take
that next step and a lot of those people
that I've met
community have taken me to my next level
in my business so tell me a little bit
about the first community and then the
healthcare marketing community because
there was some kind of transition there
okay so we started the healthcare
writers Network we started that as a
Facebook group free Facebook group for
anybody who was interested as a beginner
writer like me who didn't know touch was
to the elite writer who's been writing
for years and years and this might be
their full-time job and we would just
kind of when I was talking to Carol I
guess I pick in 2016
she was telling me this vision that she
had and I was so happy to hear it I was
like oh my gosh that would have been
amazing if I had that back when I
started this because it was a lot of
google searching and I didn't even
realize that people could do this as a
career so when I was talking to her I
was like you got to make this happen
so December of 2016 we did a webinar and
we launched the Facebook group and
within a day we had over 200 members and
then it's just been growing ever since
we grew that from the 200 members to I
think we're over 300 now but it was a
slow growth you know after that but we
really have some good people in there
and knowledgeable writers it's a great
place so that was your first kind of
group and then you made a transition yes
so in June we decided you know what
let's we know we had this vision but we
didn't make a live until June and this
was the healthcare marketing network and
this is the community of the freelance
writers the authors and creatives that
come together and inside though that's a
membership group and inside the
membership we give there's interview
tzer's free courses there's everything
and anybody could want in writing in one
place so what about so let's say
somebody joins this group should they
have the expectation that
they're gonna get all kinds of gigs
right away or are they getting support
for the ones that they're in I just want
to make sure I'm clear on what you would
get or what they wouldn't get so we're
not a job board there's many job boards
out there the problem job boards are
great I mean those are great places to
get jobs it's you know indeed is one of
those places that's a big job board for
regular any anybody out there there's a
whole bunch of them
there's paid ones now the problem with
those is they're they're flooded they're
flooded with so many writers and so many
people in this sea are going for one job
the difference and there's also you know
there's other ways you can get jobs as a
freelance writer you can pitch editors
like I did and you're just hoping to
hear back and then when they do hear
back you know a lot of people there
people are cheap they don't want to pay
for things they don't want you know they
everybody doesn't want to pay a lot of
money they don't have to so writers
aren't getting the wages they need
through our community it's not a job
board like I said you're not gonna get a
job every day but there are gigs on
there that we call them and there are
through companies that Carol actually
does a lot of the research behind the
company does the contracting with Janet
and that's another person an hour an
hour like try before of us and together
they come up with proposals and our
writers get paid pretty well for what
they write yeah so maybe we could
introduce those other people and tell me
a little bit about each of them so just
if somebody doesn't know who they are so
let's start with Cheryl Bush so Carol
Bush she she's also called the social
nurse she started her company as the
social nurse it's a blog you can it's
like the number one thing on Google that
comes up when you search like social
healthcare I think and she I call her
the connector in our group she is um
she has a resource for everyone and
everything so I mean that's that's
probably how you even got connected with
her is through yeah I guess she's like
oh you should get connected too I think
maybe Jeanine
no not Jeanine but yeah so it I got
connected and then I'm like who's
Jeanine cuz the first time I went into
grupe there you were but she was
basically just connecting so that's that
she's such the connector I tell her that
all the time and then you know and a lot
of a lot of writers a lot of creative
people um
artists and stuff a lot of people are
introverted and she is totally not
she's like the total opposite of an
introvert so she's like the total
connector the networker the pitcher like
she's just amazing with with that and
then there's Janet in our group
she's hosts a podcast get social health
is hers but she is not a nurse and she
is not working health care per se but
she's our marketing like and that's her
background like her total background his
marketing yeah yeah she's amazing she's
your fourth which is actually Carol's
Daughter a lot and she's are like editor
she did a lot of graphics for our
website and she's just kind of like a
background person as well kind of like
me in our group like I I help them just
we stay account I keep everybody
productive I keep projects going and
everything kind of behind the scenes so
Katie and I do a lot of that kind of
work and then Jana and Carol are like
the leads on the connections and sales
and whatnot okay well let's talk a
little bit about how you keep a group
going so it's easy enough to open up a
Facebook group it says create group but
engaging that group and on a regular
basis is a little bit tough do you have
you talked a little bit about your
schedule the freelance fright or the the
Friday's the
Sundays and and what what you do each
each week to kind of make each day a way
for somebody to connect with others and
it's not every day you put something up
but it's angular well and then that's
what's cool about the group is that what
the days that we're now posting someone
else usually is which is that's that's
what you want in a Facebook group is
engagement so I feel like we have very
engaged people people are always posting
resources or something they learn or
questions and that's why we're there so
what I do freelance Fridays we did that
for a while and it's because again we're
all freelancing can be if it's your sole
thing it can be very low
li and when we were talking about just
what can we do in the Facebook group I
said why don't we do like a freelance
Friday so you know when you're a lot of
people out there after their office job
on a Friday that go out for a drink with
a friend or the group and then they come
home and that's the another day and
everything's great and so we could do
freelance Friday and they can have like
a little educational session or it
doesn't even have to be and everybody
has their beverage of choice and you
know we go live on video and people
start typing in whatever they want to
type in and everybody enjoy that it's a
lot of fun then we have our social
Sundays which we call social Sunday's
and those are everybody shares what
they've done in the past week and then
then people ideal are gonna go on and
share and love the content that
everybody else did and then I bring all
that stuff over to a newsletter that
people get in their inbox and can kind
of keep up with community because it
does you know time flies like flies and
so that's my new thing on Fridays is I'm
putting in there like what's coming up
the next week so people can black off
their calendar when you remember in the
community we have office hours with
Carol and she brings in different guests
and provides different stuff and then we
have our content calendar that has the
blog postings and stuff and we try to do
like live videos that kind of go along
with the blog posts to kind of keep it
relevant and there's a lot of behind the
scenes stuff that we we do and I know
that it something just happened with
Facebook I don't know how much you know
about it I don't necessarily know I
can't call myself an expert on it but my
understanding is that Facebook is
basically saying if your content doesn't
get engagement it's gonna get ignored or
in the feeds or something like that like
the business feeds so tell me a little
bit about how engaged this group is do
you see not only likes but likes and
comments and and those kinds of things
what kind of advice is this group giving
to each other so something else we're
kind of trying right now is called a
mastermind group a lot of people know
what there are a lot of people don't
know what they are
and we're trialing that right now to
open it up to more people and that group
is an is like a side group of Facebook
and we help each other grow our
businesses so once you have an
established business you know you might
look for a little more help and so the I
would say the Facebook community's more
for a beginner writer but there's so
much knowledge in there that if someone
just has a quick question they're gonna
get responses we don't have some of
those Facebook groups out there have
14,000 members so the engagement
compared to those probably isn't as high
but we try if you were to post a
question right now you'd have an answer
at least by Tom you know tonight or
tomorrow from anybody because we have a
you know if it's not me it's Carol or
Janet or Katie that would even respond
so I feel like we have engagement but
you know compared to those large groups
probably not as flooded oh it's not good
to compare so it's but you're gonna owe
each other on first name basis and
you're gonna you're gonna be reading
each other stuff and when 14,000 people
say here read my stuff it's it's just
too much you do like our group is big
but it's not too big like you really
start to get to know a lot of people
yeah well um tell me a little bit about
how someone would get in touch with you
guys what's the best way for them to to
contact you to kind of see if this is
something they want to do so two things
definitely the Facebook group you can
start just under your Facebook you just
search for health care marketing network
and it will say closed group we do have
you answer questions before you come in
only because of spam people we've had in
the past and then then our website
health care marketing network comm if
you're looking to just become a member
okay great and then if they wanted to
contact you what's the best way for them
to get in touch with you so best way for
me LinkedIn is a good place to start um
and then my email or my website is right
RN net and it's write like you're
writing a paper okay yeah um I do want
to take a little time to talk about what
you do though because you don't just
write you've you do some coaching
can you tell me a little bit about that
so my coaching I started last year and
we I opened it as there were a couple a
couple ways I wanted to just get some
interest and I had people apply to have
services from coaching and I had three
winners and we had packages and whatever
but I helped the beginner coach that or
the beginner writer who wants to grow a
business and how to start and how to
even navigate it at all
i've had from the person who has no idea
where to start doesn't it to the people
that want I already know what they want
to do and they just need help doing the
website so it kind of ranges on the
people that I get but a lot of them are
from our group but it just sounds like
those are two different options for
someone that's thinking about writing
you can either have one-to-one with you
or you can be part of a group and kind
of try things out with the health care
marketing group right yeah yeah
definitely and then beyond that like I
said we are trying these mastermind
groups and so far so good we we are
probably going to launch one in the
Facebook community later this year
probably probably before summer just to
see you know those who have things kind
of going already and don't you know
going from me to a mastermind group
would probably be the next step because
if you feel like you already got a
couple clients and you just don't know
where to look next you're looking to
grow that's where a mastermind group
comes in and then the Facebook community
is more just of like I have a quick
question we have a I call them the
lurkers we have a lot of people that are
there just kind of watching a little bit
this is something they really want to
get into but my advice is just try it
out and you'll be surprised ya know I'm
in podcasters paradise which is a closed
group and we've got similar things and
and the one thing that I really liked
was that we can also connect in either a
group of two or three and I find that
those that even smaller group they say
the bigger your group gets the smaller
you have to get which may seem
counterintuitive at first but that you
know as the group grows then you're
gonna have to get into maybe smaller
groups where you can support each other
on interests and things like that well
Janine I know you're really busy so I
definitely appreciate you taking the
time to be on the podcast absolutely
thank you so much support for this
episode comes from good night
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